8th Annual FishStock - New Smyrna Beach, Florida - May 27 - 30, 2010

Consumers come to FishStock to immerse themselves in the water sports and fishing lifestyle. Two saltwater fishing tournaments - inshore and offshore, boat and tackle shows, kids' activities, fishing seminars/clinics, live entertainment and delicious seafood make FishStock a truly unique experience for people of all ages.

FishStock is a highly effective sales tool to brand your product and reach new customers in the water sports and fishing lifestyle. Sponsorship packages include some of the following elements:

• National Print
• Product Display and Sales
• Regional TV Exposure
• Website Marketing
• Onsite Branding
• Local and Regional Collateral

FishStock is produced by Bonnier Corporation, an experienced and dynamic multimedia marketing organization. We harness the power of magazine and custom publishing, Internet and e-mail marketing, cable television programming and event marketing to achieve strong results for our sponsors.

 

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Overview - 2008 Local Sponsorships

Title Sponsorship
An unrivaled opportunity that will integrate your company with the sport. A fully branded marketing approach including event marketing, regional television, radio, print advertising and Internet advertising designed to promote and sell your company's name and products locally, regionally and nationally.

Customized Presenting Sponsorship
A customized marketing approach which includes event marketing, regional television exposure, print advertising and Internet advertising designed to promote and sell the company's name and products. This customized package offers you a choice of several 'Presenting Sponsor' opportunities.

Boat Display Sponsorship
When its time for the basic essentials. When you want space only and you have the right product mix, this is the perfect solution. There are four levels and they are contingent on the space allocations onsite.

• Level 1: 3,000 sq. ft.
• Level 2: 2,000 sq. ft.
• Level 3: 1,200 sq. ft.
• Level 4: 500 sq. ft.
  

Trade Sponsorship
Soft cost marketing vs. hard cost marketing options. We will customize a program for you showcasing your company's products in a variety of mutually beneficial ways. This can include media, captain's bags, product raffles and charity.

Bronze Sponsorship
For sponsors who do not wish to display and sell on-site.

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Title Sponsor

An unmatched opportunity that will exclusively integrate your company in the sport. A fully branded marketing approach, including event marketing, regional television and radio advertising, print and Internet to promote the company's name and products locally and regionally.

Detailed Benefits

I. Name and Title to FishStock

II. Regional Broadcast Exposure on Sun Sports (5.7 million subscriber base)

• Logo presence on commercials promoting FishStock, over 26 week period (February - May 2008)
• Live mentions on Florida Fishing Report, aired weekly on Sun Sports (approximately 40)

III. National Magazine Advertising

• FishStock Print Ads - Logo positioning on full page 4/c FishStock ads reaching 600,000 readers in Sport Fishing (3x), Marlin (2x) and Fly Fishing in Salt Waters (2x)

IV. Internet

• Prominent identification as Title sponsor with logo positioning on every page of www.FishStock.com and links to your company website
• Hotlinks to FishStock website from sportfishingmag.com, marlinmag.com and flyfishinsalt.com

V. National, Local and Regional Marketing
Company name and/or logo referenced on all print, collateral and broadcast including:

• Brochures
• Event Program Ads - Two-page 4/c spread ad in program. Cover design includes your company logo
• Logo inclusion on posters, fliers, newspapers, laminated boat numbers and referenced in radio spots
• E-newsletters - promotional text and link to your website included in each e-newsletter
• Signage

VI. Onsite Benefits

• Up to 3,500 sq. ft. of onsite display space
• Sponsor a top award within tournament
• Opportunity to insert promotional literature/product in captain's bags
• Onsite signage in high profile and strategic locations
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product
  

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Customized Presenting Sponsor

A fully integrated marketing approach including event marketing, regional television, radio, print and internet to promote the company's name and products locally and regionally. Call us to put a customized package together that meet your needs.

Detailed Benefits

I. Presenting Status to one entity of FishStock Village

II. Regional Broadcast Exposure on Sun Sports (5.7 million subscriber base)

• Logo presence on commercials promoting FishStock, over 26 week period (February - May 2008)
• Live mentions on Florida Fishing Report, aired weekly on Sun Sports (approximately 40)

III. National Magazine Advertising

• FishStock Print Ads -Logo positioning on full page 4/c FishStock ads reaching 600,000 readers in Sport Fishing (3x), Marlin (2x) and Fly Fishing in Salt Waters (2x)

IV. Internet

• Logo positioning on www.FishStock.com and links to your company website
• Hotlinks to FishStock website from sportfishingmag.com, marlinmag.com and flyfishinsalt.com

V. National, Local and Regional Marketing
Company name and/or logo referenced on all print, collateral and broadcast including:

• Brochures
• Event Program Ads - Two-page 4/c spread ad in program. Cover design includes your company logo
• Logo inclusion on posters, fliers, newspapers, laminated boat numbers and referenced in radio spots
• E-newsletters - promotional text and link to your website included in each e-newsletter
• Signage

VI. Branding/Presenting Status
Choice of 'Presenting Status' opportunities:

• Artist Pavilion
• Boat Show
• Education Center
• Hospitality/Food
• KidStock
• Music/Entertainment
• Seminar Series
• Offshore Tournament
• Inshore Tournament

VII. Onsite Benefits

• Up to 3,500 sq. ft. of onsite display space
• Sponsor a top award within tournament
• Opportunity to insert promotional literature/product in captain's bags
• Onsite signage in high profile and strategic locations
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product

 

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Boat Display Sponsor

(For sponsors who want to display and sell onsite)

Level 1:

• Prime positioning for tent location
• 15' x 15' tent with side curtains (three sides). Includes 3,000 sq. ft. of outdoor display space, one table and two chairs
• Logo positioning on www.FishStock.com and links to your company website
• Six (6) food and beverage vouchers
• Full page 4/c ad in Event Program
• Live, onsite announcements (four per day)
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product
  * Additional display space available at $1.00 per square foot
  

Level 2:

• 15' x 15' tent with side curtains (three sides). Includes 2,000 sq. ft. of outdoor display space, one table and two chairs
• Logo positioning on www.FishStock.com and links to your company website
• ½ page 4/c ad in Event Program
• Live onsite announcements (four per day)
• Four (4) food and beverage vouchers
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product
  * Additional display space available at $1.00 per square foot

Level 3:

• 10' x 10' tent with side curtains (three sides). Includes 1,200 sq. ft. of outdoor display space, one table and two chairs
• Logo positioning on www.FishStock.com and links to your company website
• ¼ page 4/c ad in Event Program
• Live onsite announcements (four per day)
• Two (2) food and beverage vouchers
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product
  * Additional display space available at $1.00 per square foot

Level 4:

• 10' x 10' tent with side curtains (three sides). Includes 500 sq. ft. of outdoor display space, one table and two chairs
• Logo positioning on www.FishStock.com and links to your company website
  * Additional display space available at $1.00 per square foot
  

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Bronze Sponsor

(For sponsors who do not want to display and sell onsite)

Level 1:

• Full page 4/c ad in Event Program
• Logo positioning on www.FishStock.com and links to your company website
• Opportunity to insert promotional literature/product in captain's bags
• Logo/listing on Event T-shirt
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product
• Ability to display your company banner (sponsor provides). Maximum size: 3' x 10'

Level 2:

• ½ vertical 4/c ad in Event Program
• Logo positioning on www.FishStock.com and links to your company website
• Opportunity to insert promotional literature/product in captain's bags
• Ability to display your company banner (sponsor provides). Maximum size: 3' x 10'

Level 3:

• ¼ vertical 4/c ad in Event Program
• Logo positioning on www.FishStock.com and links to your company website
• Opportunity to insert promotional literature/product in captain's bags
• Ability to display your company banner (sponsor provides). Maximum size: 3' x 10'
  

Donations
Donated items will be given away as door prizes at Captains' Meeting and Awards Presentation.
The individual organization that made the donation will be announced when prize is awarded.

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Trade Sponsor

Level 1:

• Right to sell national sponsor's product onsite through local dealers (local dealer to negotiate product display space)
• Full page 4/c ad in Event Program
• Logo positioning on www.FishStock.com and links to your company website
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product
• Ability to display your company banner (sponsor provides). Maximum size: 3' x 10'
• Opportunity to insert promotional literature/product in captain's bags
• Live onsite announcements (two per day)

Level 2:

• Right to sell national sponsor's product onsite through local dealers (local dealer to negotiate product display space)
• ½ page 4/c ad in Event Program
• Logo positioning on www.FishStock.com and links to your company website
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product
• Ability to display your company banner (sponsor provides). Maximum size: 3' x 10'
• Opportunity to insert promotional literature/product in captain's bags
• Live onsite announcements (two per day)

Level 3:

• Right to sell national sponsor's product onsite through local dealers (local dealer to negotiate product display space)
• ¼ page 4/c ad in Event Program
• Logo positioning on www.FishStock.com and links to your company website
• Invitation to Angler's Kick-Off Party with opportunity to display and sell product
• Ability to display your company banner (sponsor provides). Maximum size: 3' x 10'
• Opportunity to insert promotional literature/product in captain's bags
• Live onsite announcements (two per day)

© 2007 Bonnier Corporation - Published on 01/13/2010