Event Overview -
FishStock is a one-of-a-kind water sports/lifestyle extravaganza
that incorporates fishing
tournaments, music,
seafood,
boat and art shows,
fishing seminars and
clinics, and kids'
activities into a lively
weekend festival.
• To grow the sport of
fishing through kids and families.
• To protect our fish and conserve our fisheries.
To
showcase and market sponsors' products and services
to the thousands of participants attending the weekend
festivities, as well as brand to thousands more through
print, broadcast and other media locally, regionally
and nationally.
 FishStock
Elements -
FishStock
will present the first series of mixed-bag fishing tournaments
for the passionate fishing enthusiast. Set in the beautiful
seaside cities of New Smyrna and Panama City, Florida,
this series will offer inshore, near-shore and offshore
action for all anglers. Species from redfish to billfish
will entice top competitive anglers to first-time event
goers.
No such series exists where you can fish all or part of
the species offered for accumulated points to win cash
and prizes.
Estimated Size of tournaments:
• 150 boats, per location
• Limited to 50 boats,
per location
Awards and Prizes:
• Competing for approximately
$75,000 in cash, trophies and prizes at each location
including a new boat, motor and trailer package.
Additional Coverage:
• Web site: FishStock.com
• Timely coverage of event activities and results
• Promoted nationally and locally
• Prominent signage around weigh-in station
• Results highlighted in Sport Fishing and
Marlin magazines' tournament sections
Family Activities -
 Additional entertainment for the
entire family includes a carnival type atmosphere with
interactive games, kids' clinic and more...
Fishing Boat and Tackle Show
-
 Thousands of anglers and interested
wannabes will pack the grounds, tents and docks as we
put on a boat and tackle show unlike anything the saltwater
angler has ever seen. FishStock delivers the first,
truly interactive show that offers its participants the
chance to touch, feel and learn how to use the products
and services on display.
Exhibitors will have the chance to display their products
under individual tents or amongst a group of exhibitors.
We also provide limited in-water displays at certain locations
that allow boat manufacturers the opportunity to get interested
consumers on their product in the best possible scenario.
Exhibitors are encouraged to take full advantage of their
sponsorship by advertising in the program directory, through
signage around the event, as well as a full national and
local campaign through the magazines, Internet, local
TV, radio and newspaper.
Be sure to support your booth with programs that entice
the show's participants to get involved with your products.
*Space is limited.
Make your reservation soon to be at both locations.
Educational Seminars and
Fishing Clinics -
FishStock provides several
unique educational seminars and clinics designed for the
saltwater fisherman of all skill levels. We match the
best of our current seminar series with the tremendously
successful highlights of our Marlin and Fly
Fishing in Salt Waters Universities to each location
to provide our participants with the most informative
and hands-on instruction to help them catch more and bigger
fish.
Meet top experts from your area, licensed guides, retailers,
outfitters and the staff from Sport Fishing, Marlin
and Fly Fishing in Salt Waters magazines. Expect
to see the `heroes of the sport including big names like
Peter Wright and winners of tournaments around the world.
Sponsors of the seminars will have…
• Sight exposure with multiple banners and products
displayed
• Opportunity to educate the attendees on how
to use the products
• Company mention by emcee as major sponsor throughout
seminars
• Product donation for one, a few or all attendees
of the seminars
Seminar Topics Include:
Onshore Instruction:
• How to use rods, reels, lines, lures, live and
dead bait in your local waters
• What products to use when targeting specific species
• When and where to find certain species during
the year
On the Water Instruction:
• How to set up a proper cockpit for offshore fishing
• How to rig live and dead baits How to wire a big
fish
• How to use the stand up method of catching big
fish
 FishStock Series Program
-
On Site Series Program:
• 2,500 tournament and event programs will be distributed
at each location, local stores and direct mail.
• 52-page directory of all the aspects of FishStock
and its sponsors
• Articles on the local fishing, the tournaments,
the food and fun will be a reminder and
keepsake until the next year.
Fully Integrated Promotional
Benefits -
World Publications will
nationally promote FishStock for a full year through
its highly targeted niche publications and Web sites.
• National Television: Outdoor Life Network
• Local/Regional Media: Local and regional
affiliate news coverage.
• In Market Promotions: Boat giveaway in
each market tied to radio.
• Print Media: National advertising, store
level promotions, and public relations campaigns.
• Internet: Exposure on World's high traffic
national magazine sites.
• Editorials and Advertorials: Within World's
niche magazines.
• Direct Mail: To subscribers within 50 mile
radius of each market.
• Education: Clinic and university properties
at each FishStock.
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