Consumer
& Media Reach -
Estimated attendance:
40,000 (10,000 per location)
Estimated Event Reach:
42.7 million
• Two-page 4/C spread run
in 6 issues of Sport Fishing magazine between Sep/Oct
2002 and Apr/May 2003.
(153,000 circulation per
issue)
• Two-page 4/C spread run
in 4 issues of Marlin magazine between Oct/Nov
2002 and Apr/May 2003.
(40,000 circulation per
issue)
• Two-page 4/C spread run
in 3 issues of Fly Fishing in Salt Waters magazine
between Sep/Oct 2002 and May/June 2003.
(25,000 circulation per
issue)
• One page 4/C ad run in
2 issues of Sport Diver magazine between Sep/Oct
2002 and May 2003.
(210,000 circulation per
issue)
• One page 4/C ad run in 2 issues of Boating Life
magazine between Sep/Oct 2002 and May 2003.
(100,000 circulation per
issue)
• One page 4/C ad run in
2 issues of Caribbean Travel & Life magazine between
Sep/Oct 2002 and May 2003.
(150,000 circulation per
issue)
Total magazine reach: 678,000
National Cable Television
• Four-part series on Outdoor
Life Network, each show
broadcast 2X per show.
32,000,000 households
• Local broadcast coverage on local television
highlighting events in four markets: NBC,
ABC, CBS and Fox
local news/weather personalities.
(Average Households
in Proposed GMA's is 1.1 million) 4,400,000
Radio Campaign -
• Four radio broadcast campaigns will be implemented
approximately 21 days prior to each event in six markets,
$75,000 value per location. Designed around traffic
driving boat and motor sponsored trade for mention program.
(Estimated reach
per market 2.1 million) 8,400,000
Regional Marketing
Campaign -
• Direct mail of 6,000 event brochures and
distribution of 1,200 event posters by region to boating
shows, charter groups, travel agents and local dealers.
• 300 counter cards distributed through retail
sponsor and local vendor's stores.
Internet Campaign
-
• Combined monthly impressions per month for
Sport Fishing, Marlin, Fly Fishing in
Salt Waters, Sport Diver, Boating Life,
and Caribbean Travel & Life, Web sites.
1.9 million impressions
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