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Feature
Sponsor -
Description
The Feature Sponsor has category ownership to a designated
segment of the event.
The Feature Sponsor owns a piece of the event with immediate
ROI.
$160,000 + product donation
Detailed benefits are:
I. Product Category Exclusivity
II. National Broadcast Exposure on Outdoor Life Network.
• Four half-hour shows aired within Sport
Fishing magazine’s 13-part series
• Thirty-second commercial in all 13 Sport
Fishing Magazine television shows
• Editorial treatment and logo branding within
the show’s billboards in show
• Editorial segment per show
III. National Print Campaign
• Two-page and full-page 4/c ads designed with
your logo positioned within the FishStock
series ads
reaching 1,353,000 readers (SF, ML, FFSW)
• Two-page 4/c ad in FishStock series program
IV. Internet Web Campaigns
Logo positioning within series Web site
• Hot link to your Web site
• Web program will provide 1.9 million impressions
per month on specified World Publications Web sites
V. Collateral
Name and Title position referenced on all print, collateral
and broadcast including:
Brochures
Local advertising
• Rules and regulations
Internet campaign
• National advertising
E-mail campaigns
• Press materials
Signage, etc.
• Anglers’ laminated boat numbers
VI. Hospitality Branding
Regional market promotions
• Radio boat giveaway campaign
• On-site branding (signage) and sales opportunity
• On-site hospitality, credentials and positioning
statement
• Invitation to Anglers Kickoff Party on Thursday
night. Rights to display, promote or sell sponsoring
products
VII. On-Site Setup
• Custom product positioning throughout site.
• One main booth area with strategic touch points
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